The Word

A blog about copywriting and productivity for small business with occasional posts about social justice.

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Which social media assets will bring you the best results?

Social media is much less about being social these days – it’s more about being heard. But how do you raise your voice above the clamour? How do you choose the right social media platform that’ll amplify your message the loudest?

With so many social media platforms out there, it’s hard to know which ones will work best for your company.

From a business perspective, having an online social presence is essential. Of course, social media is a great place to market your …

Read More » 2017-03-29 09:30:49
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Clear your mind with these top 7 meditation apps

The digital world clutters our minds with emails, texts and social media messages. It’s ironic then that it also offers the antidote – meditation apps. But go online to choose one and you can get caught in the Web rather than freeing your mind. So, here’s the top seven we sorted out for you.

The following apps can teach you how to meditate or introduce you to new techniques. They can motivate you to keep going, track the time, remind you when to meditate and log your sessions. …

Read More » 2017-03-22 09:30:32
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On your mark, get set, now get up!

Rituals, Routines and Regularity – A writer’s guide to mornings and how to survive them.
It can’t be 6.30am already…
The alarm goes off. You bury your head further in the pillow while reaching for the snooze button. At least it seems to happen that way on screen, particularly to Hugh Grant, with several expletives from his characters along the way.

And so you convince yourself you’re just not a morning person, resenting the moment that heralds a …

Read More » 2017-03-15 09:30:47
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International Women's Day and how women are awesome

International Women’s Day (8th March) is a celebration of women’s achievements – social, economic, cultural and political. Below is a list of 8 outstanding achievements by women.
1. Women’s March

Read More » 2017-03-08 09:30:44
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Rising in the Era of #resistance – Mardi Gras then and now

It’s timely that Disney’s ABC Studios has just produced the series When We Rise, which features Australian actors Rachel Griffiths and Guy Pearce. This eight-hour series documents the LGBTQIA+ liberation movement in America, crossing over with several other

Read More » 2017-03-01 09:30:05
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7 top tips that will boost your email etiquette

How many times have you received an email and either ignored it or deleted it? Our tips on email etiquette will make sure the person you’re emailing takes notice of what you’re saying.

Email etiquette is one of those much-overlooked skills that have a lot more impact on business relationships than people realise.

But then, in general, manners and politeness are like that, aren’t they? You never really notice them until they’re not there.

With email it couldn’t be …

Read More » 2017-02-22 09:30:53
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Everything you need to know about Valentine's Day to amaze your date

Valentine’s day may be roses and dinner dates today, but how did it all begin and how has it changed?
You all did see that on the Lupercal

I thrice presented him a kingly crown,

Which he did thrice refuse. Was this ambition?

Yet Brutus says he was ambitious,

And, sure, he is an honorable man.
That was Marc Antony’s great speech in Shakespeare’s Julius Caesar. Legend has it that Romulus and Remus were the abandoned twin sons of Mars, …

Read More » 2017-02-14 09:30:36
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Why Waitangi Day matters (and conflict is OK)

Protests and political bunfights at Waitangi are nothing new. They have helped shape our nation and should be celebrated, not demonised.

Monday 6th February is an important day. Not only is it Bob Marley’s birthday, but it is New Zealand’s national holiday.

Waitangi Day marks the day The Treaty of Waitangi was …

Read More » 2017-02-07 09:30:52
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The Truth is Out There Somewhere: ‘International Darwin Day’

Charles Darwin survives as a special day, celebrated every year. The vision is to promote international cooperation for the advancement of science, education, and human well-being, as well as celebrate intellectual bravery.

As an Australian, you could be forgiven for thinking Darwin Day has something to do with the Northern Territory’s capital. Instead, it’s a celebration of the man, Charles Robert Darwin that takes place annually on 12th February. Of course Darwin was …

Read More » 2017-02-07 09:30:31
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Social Media, Students and the Danger of the Echo Chamber

The first in a series of five blogs that will discuss issues of education – particularly understanding modern learners and how they learn; technology; meme culture and slang, plus the day-to-day experience of our dedicated teachers.

One of the biggest achievements a student can have is the ability of critical thinking. As teachers, we talk a lot about developing critical thinking or ‘higher-order’ thinking, as described by university textbooks. But actually making it part …

Read More » 2017-02-01 09:30:44
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5 powerful writing fundamentals and travelling with a toddler

The keys to a smooth overseas trip with a toddler are a lot like those for tackling a writing project, according to Kendall Richmond.

As I boarded an international flight with my one-year-old, I knew it would be different from our first overseas trip together. For one thing, my son was no longer an infant who was content to sit and play in my lap. He was now an enthusiastic walker and climber, always in motion. Plus, this time I didn’t have a pair of extra hands.

But I decided …

Read More » 2017-01-26 09:30:07
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What makes an Aussie true blue on Australia Day?

Every Australia Day, debate rages about ‘what makes a true Aussie?’ From the beaches to the outback, what makes us ‘true blue’ Aussies?


It’s not about your place of birth, as most of us were originally ‘ring-ins’ anyway. Being an Aussie is all about your heart. How big your heart is when a mate is in need. How your heart beats stronger to the sound of a great Aussie song. How …

Read More » 2017-01-25 09:30:54
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7 really bad habits you should drop in 2017

We are truly creatures of habit, but some of these habits slow us down and follow us from year-to-year like lost children. Find out which ones to drop this year to max out your ’17.

So that’s it. The tinsel’s down, the ham’s all eaten and the NYE fireworks are little more than a retinal burn in your memory. It’s time to roll your sleeves up and get stuck into this crisp new year.

However, as you start the new year, there’s always a risk of keeping old habits that …

Read More » 2017-01-18 09:30:20
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5 creative short courses to help you get re-inspired

Feeling a little worn out? There are numerous ways to recharge your batteries. Here are a few courses you could complete to get your creative juices flowing.


Sometimes, it helps to have a little light at the end of the tunnel – maybe the creative short course you’ve always wanted to do? With the resurgence of cottage industries and creative hobbies, the sky’s the limit in terms of learning something new. We’ve gathered five ideas to get you …

Read More » 2017-01-11 09:30:17
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Fun Facts About the History of New Years

At least 2016 didn’t sneak a few extra days in.


As the year draws to a close and the usual New Year’s events and messages cover all that we see, let’s take a slight detour from the current trend of looking into the future and look far into the past; at the history of the cultures and inconsistent calendars that have brought us to the current way of celebrating this passage of time.
Early New Years
Before people got serious about calendars, the …

Read More » 2017-01-01 10:00:32

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