The Word

A blog about copywriting and productivity for small business with occasional posts about social justice.

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The ABCs of design you need to know

Design – it’s a skill more and more of us need some familiarity with as part of our work. Here’s how to get started with the basics.


Read More » 2016-12-21 09:30:32
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How to get the best robot on your Christmas list

It was grey-blue, a bit shiny and about the size of a small doll. Robbie the Robot was my brother’s Christmas present. I loved it at first sight. It made noises and when you wound it up, it would ‘walk’ – more like a ‘jerky slide’, really.


Since that day, half a century ago, I’ve loved robots and have dreamed of having at least one in my life. So this year, I’ve backed a Kickstarter project and bought two robots for Christmas. I’ve (ostensibly) bought one …

Read More » 2016-12-14 09:30:52
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5 things successful writers do to focus and produce quality work

It’s easy to get caught up and forget to guard the time when we actually put words onto the page. So, what have other writers done to tackle this time conundrum? Here are some habits writers have tried and tested throughout the ages… they might just help you, too.
Keep regular hours
Carve out time for writing, and keep that time free as you might do for a hard-to-get specialist appointment. A useful way to help mark the start and end your work hours might be a …

Read More » 2016-12-07 09:30:19
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Reclaim time for you with an evening routine

“There is more to life than increasing its speed” – Gandhi


The time that remains after a long day at work can slip away awfully quickly.

For many of us, we’re often too exhausted to really choose what to do. Instead, we settle on the first and least challenging option that comes our way. That might be flicking on the TV, scrolling through social media feeds, or getting on top of emails. More screen time.

Perhaps, given a little more energy, we would choose …

Read More » 2016-11-30 09:30:32
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Learn how to get huge results using social media

Donald Trump’s recent ascent to the White House caused shock waves of disbelief around the world. Over in New Zealand, another unlikely aspiring politician also caused a stir — albeit on a much smaller scale – by placing third in the race to replace Len Brown as mayor of Auckland.

The politician in question is Chloe Swarbrick. If the name is unfamiliar, you may be curious about her background. Well, she’s not a seasoned local-body politician, a well-known businesswoman, or a …

Read More » 2016-11-23 09:30:06
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Know your audience to write more effectively

Know your audience — it’s one of the first rules of copywriting. (Not to be confused with picturing your audience naked. That’s reserved for the public speaking domain…).

Why is it so important? It comes down to making connections with your intended readers. You wouldn’t walk into a university library and start singing at the top of your lungs. (At least we hope not!) And you probably wouldn’t talk to a group of primary schoolkids using a bunch of scientific jargon. …

Read More » 2016-11-16 09:30:04
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The worst 24 hours in Australia's entire history

It was a summer battle – poppies instead of mud, although the trenches were flooded. About 900 people live in Fromelles today where, between the 19th and 20th July 1916, nearly 8,500 men were killed, wounded or missing – 5,533 Australians. These are as many as the total of Australian casualties in the Boer War, Korean War and Vietnam War put together, many straight from Gallipoli and 1,547 British soldiers – fighting a Bavarian division that included a 27-year-old …

Read More » 2016-11-09 09:30:13
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Why an editorial calendar can make you more efficient

So, you feel like you’ve nailed your brand’s tone of voice. And you’re on board with content marketing, too — you know that by creating and sharing content that’s valuable to your audience, you can draw people to your business or organisation. Ultimately, that means you’re better positioned to meet your goals.

But, where does all …

Read More » 2016-11-02 09:30:04
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How to Write Better by Being Punny


People enjoy humour, it’s part of the human psyche. The desire to laugh and be happy are shown to improve productivity, success and lifespan. Also it is widely agreed that laughing is part of human bonding. With this information in mind wouldn’t it make sense to employ humour in your content to improve it and gain appeal, creating a bond with your …

Read More » 2016-10-26 09:30:22
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Content is everywhere — make the most of it

If you had to venture a guess, how much time would you say you spend interacting with media? Think scanning your social media feeds, streaming your favourite TV show or maybe — just maybe! — reading a newspaper or magazine.

Did you guess more than eight hours? Well, according to a report by ZenithOptimedia, average daily media consumption globally is more than 490 minutes. As if …

Read More » 2016-10-19 09:30:03
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The holiest Jewish day of the year

Yom Kippur is the Day of Atonement, the holiest day of the year in Judaism, the tenth day of the seventh month of the Jewish calendar. We fast and pray, atone and repent. For many Jewish people it is the one day of the year when we actually do take part in a religious ritual.

We reaffirm being Jewish by attending synagogue, irrespective of our depth of religious adherence and regardless of our level of commitment to actual fasting or atonement. It is a day when one does think about being …

Read More » 2016-10-12 09:30:17
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Latest reports on the Reef: What you need to know

“The Great Barrier Reef is in grave danger” – David Attenborough


Larger than the Great Wall of China, and the only living thing on earth visible from space, the Great Barrier Reef almost escapes description. Its scintillating beauty, whether photographed, filmed, or for those lucky enough, glimpsed up-close and underwater, is a testament to the vast diversity of life with which we share our planet.

And now we face a future without it.

It probably won’t be …

Read More » 2016-10-05 09:30:34
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The 3 apps you need to work better: Evernote, Dropbox & IFTTT

“All things will be produced in superior quantity and quality, and with greater ease, when each man works at a single occupation, in accordance with his natural gifts, and at the right moment, without meddling with anything else.” – Plato

Sounds pretty good! But with the increasing demands of today’s job descriptions, people are multitasking more than ever before.

Technology, used smartly, can give us a flying head start on our to-do lists. It can help us work smarter and …

Read More » 2016-09-28 09:30:24
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Gain more opportunities as a freelance copywriter

For freelance copywriters, versatility is crucial. Like many freelancers, I’m often switching gears. On any given day, I may be writing pithy B2C web copy in the morning before drafting a long-form industry white paper or annual report in the afternoon.

Adaptability is essential in terms of writing for different formats and channels.

It’s also essential in terms of whom …

Read More » 2016-09-21 09:30:47
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Here's the help you need to boost your brand's tone of voice

A brand is more than a logo and signature style for communications. It’s also what people think about your organisation. In this way, a brand is alive. It’s constantly being recreated in real-time based on people’s perceptions.

For your organisation to succeed, you want to ensure that those perceptions align with your own beliefs about who you are and what you stand for.

Your brand voice plays a key role in achieving this. But how do you finesse your brand voice? And what …

Read More » 2016-09-14 09:30:25

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