The Word

A blog about copywriting and productivity for small business with occasional posts about social justice.

"Listen to this, it is important."

“This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the …

Read More » 2013-03-22 03:24:00
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4 Ways to Get a Reader to Read More Than Just Your Headline

After having been a professional writer for a few years, the hands-down most annoying thing about the job is that whenever you write something, it is extremely unlikely that most readers will give it more attention than a brief glance at the headline, the picture, and if you’re lucky, the first paragraph.

That’s it, you heard me right. If you’re reading this, congratulations! You’re one of the elite few who’ve made it to this second paragraph. After all, we live in a modern fast-paced world, …

Read More » 2013-03-17 19:54:00
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What Can Britney Spears Teach My Charity About Marketing?

What could single mother Britney Spears, who has admitted to “dabbling” in drugs and is renowned for going out without her knickers, have to teach the charity sector about fundraising?

1. Baby One More Time – Britney knows her product really well; it is …

Read More » 2013-03-13 07:35:00

Fifty

As The Copy Collective heads towards achieving 50 “likes” on Facebook, it put managing editor Maureen in reflective mood.

I remember turning fifty. I asked my husband to organise an event with my friends – a weekend away at Duralong …

Read More » 2013-03-05 23:53:00
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Paris

At The Copy Collective, when we want fashion advice or retail marketing copy we turn to our resident fashionista, Athina ‘Tina’ Antarakis. This young lovely has …

Read More » 2013-03-04 22:36:00
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In the beginning, there was the Word

The word is a powerful tool, especially when placed in order from left to right (or in some cultures, from right to left) with a bunch of other words. The word is SO powerful, so subtle a tool; that men and civilisations have risen and fallen throughout history often with

Read More » 2013-02-25 04:36:00

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