We are truly creatures of habit, but some of these habits slow us down and follow us from year-to-year like lost children. Find out which ones to drop this year to max out your ’17.

So that’s it. The tinsel’s down, the ham’s all eaten and the NYE fireworks are little more than a retinal burn in your memory. It’s time to roll your sleeves up and get stuck into this crisp new year.

However, as you start the new year, there’s always a risk of keeping old habits that don’t belong to this next set of 365 days. Here are seven ruts to shake your wheels out of and hit the next 12 months running.

Seven bad habits you should drop in 2017

It’s normal to get to the end of each year and feel a bit of burnout. A year’s a long time after all. But there’s nothing worse than getting back to work after the holidays and feeling that same old fatigue as soon as you sit back down at your desk.

These are some of the things to do to keep your fresh start – well – fresh:

  1. Stop overcommitting

Instead of saying yes to everything, consider other options. Try ‘let me get back to you.’ This will give you some breathing space to think about whether you’ll have the time and/or the energy to do what’s required to the best of your ability.

Also, don’t fear the ‘no’ option. It’s quite empowering to take notice of your limits and just say ‘no’.

  1. Limit your social media use

Social media – a.k.a. human catnip – is an incredible ‘time suck’. Checking your social accounts during your workday is counterproductive and interrupts your workflow. Turn off those notifications, put your phone in your drawer and focus on the deadlines in front of you.

It’s very easy to get stuck down that rabbit hole!

  1. There’s no such thing as multitasking

Everybody thinks they can do two or more things at once, but really all you’re doing is splitting your concentration into little bits. If you can do one job to 100 per cent satisfaction, it’s likely two jobs at the same time will only get 50 per cent each.

Stay focused on individual tasks and you’ll achieve more.

  1. Reconsider unnecessary meetings

Similar to point 1, if you stop saying ‘yes’ to every meeting, you’ll quickly find that most aren’t necessary. Can the issue be solved with one simple email? Does the meeting affect you directly? Is it a meeting just to have a meeting? Think it through and don’t be afraid to ask why or even just say ‘no’ to it.

Instead, focus on how you communicate – here are some excellent tips on increasing your productivity through communication.

  1. Stop spending time with negative people

It’s amazing how negative people drag you down, leach energy from you and stop you feeling like you can get things done. Shed the load and free up your motivation. You don’t need to be ‘mean’ about it, just spend less and less time with those who tend to drag you down.

Remember: you’re the sum of the five people you spend time with, so choose wisely.

  1. Stop sitting so much

Sedentary work habits are becoming more and more commonplace. Apart from impacting your health, staying in one place for long stretches of time puts pressure on your concentration levels.

Set reminders or timers to get you up during the workday, take a walk at lunch or get a standing desk.

  1. Perfectionism doesn’t pay

That humble brag of ‘I’m a bit of a perfectionist’ might have worked in your interview, but in the workplace it’s much more of a weakness than a strength. Spending ages on one job and making it shine when it just needs to get over the line will not make your life any easier.

Remember ‘done is better than perfect’ – unless you’re my brain surgeon. In which case, please, take your time!

We hope your year is as productive as it is rewarding – and remember these two things are by no means mutually exclusive.

Happy New Year from The Copy Collective!

“There is more to life than increasing its speed” – Gandhi


The time that remains after a long day at work can slip away awfully quickly.

For many of us, we’re often too exhausted to really choose what to do. Instead, we settle on the first and least challenging option that comes our way. That might be flicking on the TV, scrolling through social media feeds, or getting on top of emails. More screen time.

Perhaps, given a little more energy, we would choose differently. But when our brains and bodies are spent after a long day of decisions, it can be nearly impossible to make even these little extra choices about what to do before bed.

How can we claim back our evening time?

The answer lies in having a routine. Much has been written on the importance of ritual and routine. There’s even a whole website dedicated to morning routines, which have become something of a focus for those seeking to boost their productivity. But what about our evening habits?

We all know the feeling of having a late night, waking up groggy, rushing to get ready, and relying on coffee and sugar to claw back some energy and make it through the day.

Creating an evening routine can help you get the hours of sleep you need. Try starting to wind down an hour or so before you want to fall asleep – switching things off, making a cup of herbal tea, reading in bed, an after-dinner walk, stretching, a hot bath, some relaxing music. The choice is yours, but keeping things relatively consistent in the lead-up to bedtime will help your body recognise when it is time to doze off.

Even if you do get enough sleep, some things are best avoided in the hours before bedtime. One of these is screen time. Researchers have found that spending more time in front of a screen around bedtime is associated with reduced sleep quality, as well as difficulties falling asleep. It may also affect how alert you are the following day.

Another is work. Long hours don’t necessarily equate to greater productivity. Give yourself the time to wind down and your productivity will benefit. In the words of Carl Jung, “I’ve realized that somebody who’s tired and needs a rest, and goes on working all the same is a fool.”

When you’re thinking about the kind of routine you’d like to foster, remember that an evening routine isn’t designed to be another set of things to check off your to-do list. It’s more about deciding in advance what’s important to you at the end of the day, and what’s not. You might just have two or three small things you do, and leave the rest of the time free to simply sit – and do nothing at all. Because it is in our leisure, as the American essayist Agnes Repplier put it, that we construct “the true fabric of self.”



People enjoy humour, it’s part of the human psyche. The desire to laugh and be happy are shown to improve productivity, success and lifespan. Also it is widely agreed that laughing is part of human bonding. With this information in mind wouldn’t it make sense to employ humour in your content to improve it and gain appeal, creating a bond with your audience.


The simplest way to do this is through puns. One of the best wordsmiths in the world so far, William Shakespeare, was incredible at this.  Many people are capitalizing on this – I mean we all do don’t we? People consume humorous content all the time – this can be seen through the popularity of Buzzfeed and The Onion.


My personal favourite punny content is a webshow called ‘Whine About It’: a show in which Matt, the host, gets drunk drinking wine at his desk and whines about things. It’s a perfect mix for me – humour and complaining. Upwards and onwards, here are five steps for you to include satire, hilarity and cleverness in your writing to engage your readers and consumers.


  1. Be Clever

Consider your choice of words carefully and think about how they sound and how they play together. For example, at The Copy Collective we are always trying to make our social media more engaging. “A gift from a grateful client, heads up Dominique greatly enjoys grapes of the red variety, Maureen’s muse is more of the Moët kind” was a post we put up recently with an image of wine from a client. Something as simple as alliteration can take an ordinary sentence and make it magical.


  1. Be Comparative

When talking about a story or explaining something, compare it to something that’s completely different i.e., an oxymoron. To quote Oscar Wilde, “I can resist everything but temptation” or Andy Warhol, “I am a deeply superficial person”. The simplicity of an oxymoron can really boost any content in both how clever it is and its humour.


  1. Be Silly

In my experience some of the best jokes are my worst jokes, although my friends may not agree with this, obviously they’re wrong. Making people groan is just as satisfying as making people giggle. For example, every opportunity I have to say, “Hi hungry, I’m Rachel” I will. It’s just like with media; there’s no such thing as bad press, all press is good. The same goes for puns.


  1. Be cautious

It’s all well and good to throw in an odd joke here and there but you will upset readers when every single thing they read is a joke. They’ll stop taking you seriously and the comedy will lose its value. Be strategic, hit them when they don’t know it’s coming and make it good.


  1. Have Fun

Isn’t that the point of comedy, to have fun, enjoy yourself, and make people laugh? So be funny in your writing, be clever and most of all be creative.


I’ll leave you with this:  A person walks into a bookstore, “Where’s the self-help section?” they ask the clerk. The clerk shrugs and replies, “If I tell you, won’t that defeat the purpose?” – Anonymous


Other blogs of hers can be found here and here.

“All things will be produced in superior quantity and quality, and with greater ease, when each man works at a single occupation, in accordance with his natural gifts, and at the right moment, without meddling with anything else.” – Plato

Sounds pretty good! But with the increasing demands of today’s job descriptions, people are multitasking more than ever before.

Technology, used smartly, can give us a flying head start on our to-do lists. It can help us work smarter and concentrate on what’s important. It may be the ability to quickly collaborate with colleagues or programs that allow us to do creative work in completely new ways. We’re spoilt for choice, with new apps and platforms being constantly developed. But that choice can be overwhelming – which platforms should we pick?

Here are three essential apps: Evernote, Dropbox and IFTTT.


There are whole longform blogs about how writers have set systems up to make Evernote work for them, whether it’s writing a book, or organising… everything! It’s certainly a powerful app.

Here are a few ideas to get you started:

  • Create a notebook or notebook ‘stack’ for a project and drop in everything (including images, PDFs and lists) to keep all your ideas in one place.
  • Install Evernote’s powerful Web Clipper and instantly save articles you read online to the notebook of your choice.
  • Consider upgrading to a Premium subscription and be able to access all your notes and notebooks offline, on any device – handy if you are a fan of working on the plane.


For most people working in the cloud, Dropbox is a lifesaver. Its file-sharing and storage facilities are powerful and easy-to-use and its free account may well provide all the features you need.

Apart from storing and sharing, one of its handiest uses for people on-the-go is the ability to preview files – whether on computer or mobile. Say you’re emailed a Photoshop file to preview, but you don’t have the right program to open it. No problems – preview it in Dropbox. The same goes if you’re on a mobile device and you need to open a PDF or Word file.

Check out some of Dropbox’s other hidden features here.

Automate, automate, automate: IFTTT

When discussing the future of how we work, automation is a hot topic. From robots to simple formulas, everyone from Fortune-500 companies right through to freelance writers are looking for ways to maximise efficiency and cut time spent on simple tasks. And the time saved can be significant. McKinsey estimates that 10 – 15 per cent of a marketing executive’s time could be automated by adapting current technology.

Robots aside, who doesn’t want to shift some of the more repetitive, manual tasks off their plate and leave time for the more important, creative tasks?

Introducing, IFTTT. Wondering about the acronym? It’s an abbreviation of ‘If This Then That’. The free platform connects to hundreds of services to let you create conditional statements, or ‘recipes’, to automate tasks for you. You can use it in your browser, or in one of their apps.

For example, you might employ the powerful Evernote/IFTTT combo to automate publishing some of your blog posts. IFTTT syncs with several online publishing platforms – here are some examples:

Or maybe you want to keep track of your writing ideas? No problem – use IFTTT to automatically generate your very own content repository.

Dropbox also fares well with IFTTT. A favourite hack is being able to sync files between Dropbox and Evernote – handy if you prefer to work in your Evernote notebooks, but also need files in Dropbox to share with clients or an agency. Here are some other recipes worth checking out:

Evernote and Dropbox are powerful platforms. Using IFTTT to bring them together makes them even greater. And, used cleverly, they can help you escape from meddling with your to-do list when you need to focus on your occupation – taking a little inspiration from Plato.


The (infamous) 8.55am cattle bell rung in the final day of the annual F&P conference. Here are just a few of the day’s highlights.


  • Only 1 in 9 bequestors will actually tell you they’re leaving a gift in their Will to your charity. (Leah Eustace) 
  • The single most important indicator that someone will leave a gift in their Will? Childlessness. (Leah Eustace)
  • Include a tick box for bequests on appeal donation forms – for Guide Dogs SA/NT it generates about 100 bequest leads per year, about half that of a supporter survey. (Andrew Sabatino) 
  • Australian charities aren’t investing enough in bequests – for every $1 spent, $15 is generated. (Martin Paul) 


  • Recruit a digital fundraiser to your team, one who can develop and design.
  • Test rigorously and continuously (for digital fundraising). Médecins Sans Frontières has done this and discovered that:
    • Tuesday is a much better day to email than Thursday.
    • One word subject lines get much better open rates and response rates than two or more words.
    • Direct mail tactics do translate to digital. For example, a ‘hard ask’ will generate a lot more income than a ‘soft ask’.
    • Using a green ‘donate’ button generated significantly more income than a red donate button.
    • Video (especially a good video) will get more hits, and more engagement
    • Quiz in email generated much higher revenue than an email without the quiz, particularly among less engaged supporters.
    • Display ad tests generated almost 4 x as much income (over $400K) using website retargeting than prospecting in a 50/50 split test.
    • Pop-up web ads increase income, especially when you have a tangible deadline e.g. tax.

Bonus: Charities aren’t ‘not for profits’. They’re ‘profit for purpose’ – Martin Paul. 

Although spring has just arrived here in Australia, winter is coming for our friends in the northern hemisphere.

“I’d never get anything done if I worked from home”.

People say that to me a lot. And to be honest, it’s how I feel all too often. There are sooooo many other things I could be doing around here, instead of hitting my desk and tapping out a thousand words on the inner workings of superannuation.

And it’s never harder than in winter.

It’s comfy, warm and cosy in bed. It’s so chilly out there that I don’t want to move. Seriously, where’s the incentive to get up and write? Especially when I could get away with leaving the work for another day.

But as any freelancer knows, drag your heels today and suddenly you don’t have time for the lucrative, urgent job that comes in tomorrow…

So here (from one reformed procrastinator to another) are five pro tips for freelancers on winter productivity.

  1. Work to your own rhythm

Possibly the best thing about freelancing is that it doesn’t matter when you do the work, as long as you get it done. Instead of forcing yourself to keep conventional hours, you’ll be most effective if you tap into your body’s tempo and work when you’re most alert – whenever that is.

So if you’re not a morning person – or you’re only a warm weather morning person – go ahead and have that lie-in. Work from midday until 8 pm. Work late into the night, when all your nine-to-five friends are tucked up in bed. Working with The Copy Collective lets you do whatever suits you best – but do make sure you’re getting enough sleep.

  1. Do something first to get you going

The chillier it is, the longer it seems to take to get the brain firing. Some winter mornings, it can feel like you just don’t have a coherent word in you.

Doing something else vaguely productive (like house chores, paying bills or hacking at something in the garden) can help wake you up and give your brain – and your confidence – a boost before you sit down to work.

  1. Get active

I’m very sorry, but I’m going to use the ‘e’ word. Every motivational post you ever read will tell you how much ‘exercise’ helps with body and brain function ‘blah blah blah’ – and that it’s especially important in winter (when you’re more inclined to hibernate).

But wake-up exercise doesn’t have to mean sweating. Getting outside for a half hour walk (even if you’re bundled under numerous layers of wool and a waterproof sheet) really can help to clear out the cobwebs. Honest.

  1. Make yourself comfortable

Fact: cold fingers don’t type well. And it’s pretty hard to focus on work, when you are shivering. So before you start work each day, put the heater on, dig out the old-lady lap rug and make sure your office is a comfortable place to work.

Oh, and don’t forget to compensate for the shorter, grey days with some extra lighting so you don’t feel like you’re working in a cave.

  1. Tool up

If you’re really struggling with motivation, there are some great apps out there to help you form better habits and stick to them (I love Habit List for iOS).

Obviously an app can’t generate willpower out of thin air. However a good tool can help you track how you’re doing, build a more productive lifestyle and keep the inspiration flowing on those chilly, darker winter days when your bed looks so very inviting.


It can be daunting. That blank screen glaring, the blinking cursor taunting you and a deadline looming. Returning to work as a writer after a break is a bit like getting back to the gym after an indulgent holiday. You may need a few extra minutes to get out of bed, but you know you’ll feel better once you’ve just done it.

So, whether you’ve been on a globetrotting getaway or taking time off for parental leave, here are a few pointers for sharpening your copywriting skills when you return to work.

  1. Allow some extra time.

    Give yourself plenty of time to warm up. Plan extra time for assessing your brief, conducting any necessary research, brainstorming, writing and reviewing. That way if your writing muscles seize up, you have a bit of a buffer.

  2. Ask for input.

    Just like grabbing a spotter for the bench press, ask someone you trust to read your copy before you submit it. A second opinion can be invaluable (regardless of whether you’re returning to writing after a break or not).

  3. Reprioritise reading.

    You’ve heard it here before – reading is essential to effective copywriting. Especially if you’ve been reading nothing but tourist websites (or in my case, stacks of rhyming baby books!), then carve out a few extra minutes each day to read. It could be the newspaper, industry magazines, fiction – anything to stir up the stagnant words in your head and help you find your rhythm again. Even reviewing the TCC Style Guide can help.

  4. Get back to basics.

    Focus on the fundamentals of good writing. Who is the intended audience? What is the goal of the communication piece? You won’t feel overwhelmed by the task at hand if you keep best practices in mind.

  5. Trust yourself.

    Hey, you’ve done this before! Every experience enriches your writing, so leverage that time you spent away from the screen while reminding yourself you’ve got it covered.

Sometimes a break from the gym can be just the thing you need to push yourself harder when you return. And the same can go for writing. So, if you’ve taken a hiatus, whether for family, work or play, follow the above tips to fire up your writing muscle memory. You’ll be back in top copywriting shape in no time.


“Once a year, go someplace you’ve never been before.” – Dalai Lama 

Maybe you love travelling so much that those words are already scribbled on a post-it note above your desk, and the reason you’re freelancing is to fit work into your nomadic lifestyle. Or maybe international trips are required of you, whether you like them or not.

Whatever your reasons, freelancing overseas is more than just cocktails on the beach. Just ask anyone who’s spent hours lugging around their laptop in desperate search of WiFi, while baffling kindly locals with botched attempts to ask for directions in the local language. Wander where you may, The Copy Collective lets you work wherever your fancy takes you.

Here are five tried and tested hacks to help you land on your feet – wherever that is.

  1. Invest in some travel essentials

As a freelancer on the road, your office comes with you – which may mean being prepared for long stints away from a power point. Ever pulled out your laptop on the plane only to realise it’s out of power – for the next 22 hours? Not a great feeling. A portable, external battery charger can be a lifesaver. Look for one that can charge your laptop and phone or tablet at the same time.

You’ll also want a good pair of headphones, with a built-in microphone. Noise-cancelling, if you can afford it, will make plane travel and work in noisy spaces that little bit more bearable.

  1. Build your local network

Before you head off, ask friends and colleagues if they have contacts where you’re going. At the very least, you’ll have some potential coffee break companions – which can be very welcome if you’re travelling solo.

And once you’re there, speak to as many locals as you can. Look up people who do the same kind of work as you and ask if they have time to meet. I know an Australian photographer who organised a coffee with a photographer working in a similar area when she travelled to New York – they met, and now work together all the time (and got married!)

  1. Learn the language (or at least a few words)

There are some fantastic apps out there to help you, and many are free. Try and get one that you can download to your phone, so you can use it without chewing up data when you’re away from WiFi, and which speaks words out loud. Try Ultralingua and Wordreference.com. If all else fails – type something into Google Translate, cross your fingers and hope for the best (and get ready for some giggles from the locals).

  1. Find a good place to work

Once you nail this one, half the battle is won. Sure, your hotel might work – but when you find a beautiful old library complete with an atrium (and free WiFi) in Paris where you can work undisturbed for the day, you’ll feel like you’ve won the freelancing overseas lottery – and positivity is great for productivity. Ask locals, or do a search for co-working spaces and check out forums on sites that cater for ‘digital nomads’ such as Nomad List.

  1. Cultivate a micro-routine

Having a mini routine to get you into work mode while you’re on the road is even more important than when you’re at home. Why? Exotic procrastination temptations. Work or gelato from that little piazza I haven’t explored yet? Work or a surfing lesson on the sparkling beach I can see out my window? Work or… you get the drift.

Part of the thinking behind having a routine is reducing the amount of decisions you have to make before you actually start working. President Obama knows decision fatigue is a thing – that’s why he wears only a blue or grey suit every day.

So decide the hours you’re going to work in advance. You may need to be flexible – that’s fine. That’s why your travel routine is micro: it’s small enough to take with you. It might even just be opening your notebook and taking a few minutes to write a to-do list. A friend of mine listens to the same film soundtrack every day when she sits down at her desk. Pick something that helps your mind shift from ‘I’m travelling, I want to explore, maybe I can squeeze in a quick [insert whatever distraction that applies to you here]’ to ‘I am working now.’

And once you do get your work done, shut your laptop. Don’t get bogged down in emails that can wait til you’re back home – wander outside and immerse yourself in your new surroundings. You never know what you might find.

To be a successful freelance writer, discipline is required. Lots of it. You must steer clear of everyday distractions and work as efficiently as possible. Thankfully, there are ‘squillions’ of apps available for freelancers. I highlight five of the best of them in this post.

1. Toggl

‘Time is money,’ as they say. So, manage it wisely. Toggl makes time management easy and it is suitable for most devices. Just type the name of your task into the ‘What are you working on’ box and press ‘Go’ to start timing. Once you’ve finished, you can assign it to a project. For time tracking only, Toggl is free. However, for more advanced features, like setting your hourly rate and creating reports, prices range from US$9 to US$49 per month.

2. Evernote

Evernote enables you to download files, take photos and record audio. It is cloud-based, so you can collaborate with colleagues from anywhere you like. For example, if inspiration strikes while you’re travelling on the bus, use your smartphone to write notes. Then, at the office, use your laptop to continue what you started. Evernote is free.

3. MP3 Skype Recorder

Thanks to apps like Skype, you can meet clients without actually meeting them. It is ideal for interviews and because you can see a person’s body language, better than a phone. I used to record interviews on my smartphone. However, MP3 Skype Recorder enables you to interview and record all on the same device.  It is free to use but only suitable for Windows operating systems.

4. Dropbox

Dropbox is perfect for collaboration. At The Copy Collective, we use it to share files between freelancers all over the world. Dropbox is cloud-based and will sync to all your devices, which means you can access files anywhere, anytime. And if your laptop is stolen or breaks down, you won’t lose important information — it’s all up in the cloud. The basic version of Dropbox provides 2 GB of space and is free. You can get more space and features by paying up to US$15 per month.

5. Hootsuite

For many, myself included, social media is useful for self-marketing. However, if you’re not careful, it can gobble up time like there’s no tomorrow. Hootsuite enables you to manage social media activity more efficiently. It offers a multitude of functions, however the number available depends on whether you are using a free or paid version. These include posting across several social media sites simultaneously, scheduling posts, creating reports and tracking topics of interest.

Work smart

Freelancing is ideal if you can’t or don’t want to work standard hours or like variety in your work. The trade-off is you have only yourself to rely on. You must work smarter, not harder. Thankfully, the apps featured in this post and many others, will help you do just that.


Viral videos

The internet is a place of communication, creativity, and cats. Not only does it allow you to talk to friends and family from across the globe, the internet acts as a limitless forum for users to share anything from their latest personal opinion, project or favorite video of a cat being terrified by a cucumber.

Watch the clip that started the latest viral craze
A 14-year-old boy named Daniel is a big, although possibly fleeting, star. For those still unaware of the ‘Damn Daniel’ craze, the video is a series of clips of Daniel strutting his outfits around school, whilst his friend comments: “Damn Daniel, back at it again with those white Vans”.
Simple subject: huge reaction. The Damn Danial clip has had more than 40 million views, Daniel and his friend Josh have ended up on Ellen, and Danial now has a lifetime supply of white Vans and Jake a surfboard that says “Damn Daniel, I’ve been on Ellen”.
What is all the fuss is about? The Damn Daniel video incorporates

All the elements of viral marketing

• The actors (Daniel and Josh – via voice over) are pretty cool looking kids from California. They are attractive and have a natural following.
• The subject matter – fashion – is popular with their target group.
• The treatment – short clips, catchy music and a signature slogan (Daamn, Daniel) results in a catchy video that is completely authentic.
• And, because they test marketed it with their peer group on SnapChat before going to YouTube, they were able to tailor it based on user feedback.

1) You can’t bottle lightning but you can study it

Whilst you never quite know what is going to go viral, you can make an estimate based on an audience’s response and customise media content to be more ‘viral friendly’.
The two teens behind the clip never quite realised what they were getting themselves into when it first started. Originally, the Damn Daniel videos were sent by Josh (the person filming) as Snapchats. Due to the popular responses the clips were receiving, the two teens collaborated to film the clips daily for a week. From there on the clips spread.

2) Make people laugh

When you can make someone laugh, you create a positive emotional connection with your target audience. Creating a positive emotional connection with your viewer is perhaps the most important element in making a viral video.
Think about the most recent viral videos that have been shared with you. Do you think you would be inclined to share it if it didn’t make you laugh? You wouldn’t!
Viral videos need to give people a reason to want to share the content with others, and the most effective way to do this is though laughter.
In the instance of the Damn Daniel Video, It’s funny, it makes people laugh. The video works to almost all audiences, allowing practically anyone with an Internet connection to watch the video, and enjoy a laugh.

3) Know your audience

It is very rare that the advertisement campaign you are publicising will be suitable for the entire population. To get the best response rate on your video, you need to identify a target market.
The Damn Daniel videos were no exception to this rule. When first publicised, the clips were shared over social media to a relatively selective circle of friends who the video was of interest to. Then, due to popular response, the clips were shared further on social media platforms and gained traction with teenagers of a similar demographic around the world.

4) Clarify your aim in #goingviral

Regardless of what the topic of your video is, you are going to have some kind of aim in #goingviral. Whether it is to promote a business, social justice issue, or just to lighten up someone’s day similar to the Damn Daniel clip, having a purpose in mind is useful before publicising a potentially viral video.

5) Satisfying your Audiences needs

It’s not all about the money, trying to give something of value to your viewers is always beneficial. You want your audience’s mood to improve after watching seeing your content, by doing this it is more likely they are going to share your message.
If your video is trying to advocate a business, a hard sales approach is generally less likely to draw on viewers emotions and encourage them to share your message. Today the most effective advertisement campaigns are those that are entertaining and make your audiences laugh.
Be sure to know your audience, what are their interests? Will this video make them feel better after watching it? Will it inspire a changed perspective? What need do they have that your video can satisfy?

The Damn Daniel trend is being used all over the internet. The craze has inspired copies and remixes of the video to emerge. The video has been so popular that Vans gave Daniel with a lifetime supply of their sneakers. White Vans are being offered on eBay for over $300k.

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